known as one of the region’s most prominent wedding exhibition,IWED is a cost-effective means for reaching and directly communicating with thousands of potential customers and business partners. It is an event where exhibitors get the opportunity to promote new products and services, introduce their company’s profile and business, reinforce or reposition their brands as well as meet and bond with existing and new business partners and agents.

IWED is an ideal business platform for networking with key players who are interested in the latest trends and seek to remain at the forefront of all new developments related to these sectors. This year's edition will deliver even more press coverage and will introduce, along with the Fashion show, the pampered area. This new section will deliver to the visitors, round-the-clock, tips and tricks on improving their overall look, with the help of a professional style consultant.

The target of IWED 2013 is to stage a high profile luxury wedding exhibition in order to position it straight on the international panorama of the top wedding shows, IWED 2013 aims to be in the calendar as one of the wedding key events in the region and a strategic appointment for the luxury market in the Middle East.